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Learn how to set up and promote your presence on the Web. This course covers what to consider when creating your site, how to track visitor activity, and how to drive traffic through major search engines using pay-per-click and search engine optimization strategies. You'll also learn how to communicate with customers and prospects using podcasts, blogs, and e-mail marketing. You'll leave class with knowledge and resources to create and manage your Internet marketing campaigns.
Location:
University of Louisville Shelby Campus
9001 Shelbyville Road
Louisville, Kentucky 40292

Phone: (502)852-6456
URL: http://delphi.louisville.edu/cont_prof/enrichment/index.html
Price: $134.00