Radiohead has been known for promoting and spreading its exciting and genre altering sound through unconventional means over the past ten years or so, and so far the veteran group's approach has been very successful.
From making their records exclusively available for download on their own website to changing their sound, Radiohead has once again established their reputation as one of the more dynamic groups out there.
Thom Yorke, the band’s lead singer has more or less received most of the credit for these transformations and ideas, and yet again Yorke has surprised the world with this new aspect of the band's presence and influence.
Yorke's latest idea is a newspaper called The Universal Sigh.
From The Universal Sigh:
" . . . Radiohead have established THE UNIVERSAL SIGH as a website on the internet, where details of your nearest vendor can be found, as well as more informations and a photogallery where we will be posting photos and the lucky owners of the gratis tabloid are invited to post pictures of themselves and their friends reading the newspaper in locations diverse and unusual. There will be other stuff too, but we haven’t thought of it yet. "
The Universal Sigh will be free and available Tuesday March 29 all over the world, (unless your country is going through civil war or regime change and the so-called government has killed the internet).
Photo courtesy of Radiohead