South Fourth District officially opens for business

South Fourth District officially opens for business

Monday afternoon along the section of South Fourth Street between Muhammad Ali Boulevard and Chestnut Street, the newly christened South Fourth District – or SOFO – officially opened to all with a block party organized by Extraordinary Events from 11 a.m. until 2 p.m. The retail district was two years in the works between the Louisville Downtown Development Corporation, city leaders, and the retailers who were selected to help revitalize the corridor bookended by the Brown and Seelbach hotels. Twenty retailers were identified as part of the first wave, with nine – Craft(s), Celebrations, Les Filles Louisville, The Leading Man, Block Party Handmade Boutique, Gifthorse, Art Eatables, Regalo and FAF Gallery – signing leases.

Aside from the new blood being brought on-board, Mayor Greg Fischer's office allocated $500,000 from the previous year's budget for streetscape improvements. The Parking Authority of River City (PARC) implemented a special parking plan to allow free parking on dedicated decks if a purchase is made from any of the SOFO retailers as their contribution, while the University of Louisville will install a series of markers focusing on the retail district's history in the civil rights movement.

After Mayor Fischer cut the ribbon with the ceremonial scissors, the festivities were in full swing. King Sonic played their brand of rockabilly while Lite 106.9 had a live remote as shoppers from across the street to the United Arab Emirates visited the seven boutiques open at the party; Craft(s) and FAF Gallery are due to open in the summer. Every guest was given a card to have punched at each retailer visited, which gave cardholders a chance to win a gift package featuring items from all of the retailers in SOFO upon receiving the final punch. Food samples from 240sweet, the Seelbach, Art Eatables and Gordon Biersch were also available.

For more information and updates on future events, you may visit the official SOFO Louisville site at, as well as follow the retail district on Facebook and Twitter.

Photos: Cameron Miquelon/

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Mayor Greg Fischer arrives to the SOFO Block Party with Communications Director Chris Poynter and a serious-looking gentleman in tow.
About Cameron Aubernon
Former fashion writer for, now contributing author for automotive industry blog The Truth About Cars. Born in Louisville, returned 29 years later, left for Seattle in 2013.
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