Urban Bourbon exhibit opens at Kentucky Derby Museum [Attractions]

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When people think of Kentucky they think of two things—horses and bourbon. The Kentucky Derby Museum, 704 Central Avenue, brings both together with the newly opened exhibit “Urban Bourbon @ the Kentucky Derby Museum” presented by Four Roses Distillery, LLC. The limited time exhibit is open now through December 31, 2012 and is included with the general museum admission price.

"We are delighted to be partnering with the world renowned Kentucky Derby Museum on the Urban Bourbon exhibit," said Patrick Stewart, Four Roses Director of Marketing and Sales - North America. "When you think of the Kentucky Derby you naturally think of superior horses vying for the infamous garland of roses and of course, premium Kentucky Bourbon. It's just a great fit for both of us."

Bourbon is America’s native spirit, with 95% of the country’s bourbon produced in Kentucky. Although bourbon production in the state has been around for more than 200 years, the industry has grown dramatically in recent years with production up more than 50% in the state since 1999. The Urban Bourbon Trail, a tourism campaign to promote the industry launched in 1999, has brought thousands of national and international visitors to the state.

“Four Roses is a quality brand with roots in Louisville’s bourbon history dating back to the 1880’s on Main Street,” said the museum’s Executive Director, Lynn Ashton. “We’re thrilled to align their brand with this exhibit and appreciate their generous support of the Kentucky Derby Museum.”