January 5, 2012 - 4:39pm
Today we profile Shane Shaps and her local company - 520 East Brands.
Social media is all the craze these days. From Facebook to Twitter and everything in between it seems as if there's a new, hot form of social media literally popping up everyday (see also Pinterest, Google +, and Tumblr). While it might seem like a new fad, in its own way, social...
December 2, 2011 - 9:42pm
Professional blogger and social media expert Erik Deckers spoke at The Olmsted, addressing the misconceptions or "Bullshit," that business owners tend to fear when contemplating whether or not social media is worth their time.
Zach Everson and I sat down with Erik Deckers for a candid chat about his naughty-titled book, just a couple of hours before he’d be speaking about it at The Olmsted for a Louisville Ad Fed luncheon. Where’d you get your start in social media? How’d you meet Jason Falls? Did...
July 29, 2012 - 6:53pm
Alcohol awareness week lecture by noted advertising expert
How does advertising affect alcohol consumption? What aspects of branding make booze more appealing to certain markets, including underage consumers? What marketing techniques make certain products more likely to be purchased, and by whom?