October 6, 2010 - 11:48am
Someone who's never planned an event larger than a cocktail party gives advice on how to host a music festival that makes a profit (or at least loses less than $5 million)
After losing a reported $5 million on the inaugural HullabaLOU, Churchill Downs Inc. cancelled next year's festival and put down its entertainment division today. In a press release, CDI blamed the festival's poor showing on hot weather and a cold economy.
October 6, 2010 - 9:18am
Churchill Downs Inc. cancels music festival, puts downs entertainment division after 2010 events fail to win, place or show profits
Churchill Downs Inc. followed Richard Marx's lead and bailed on HullabaLOU, canceling its attempt at a music festival in 2011, just two months after announcing it would in fact return next year.